The Meta has announced a new update to the algoritmit used by Facebook to recommended Reel for users in the newsfeed and groups, as well as the settings will be suitable. Social network of Mark Zuckerberg, in this case, it will rely on artificial intelligence to improve the therefore of his own.
The announcement was made by Tom Alison, who explained how the Meta aims to make use of this new system in all components of the application into which appear on the Reels. A few years ago, Facebook has been focusing a lot on the Reels in an attempt to compete with TikTok: the size of a new, but is particularly effective, and popular, and because of this, the company wants, we will help you maximize the use and adoption of it.
The conference focused on the technology in San Francisco, hosted by Morgan Stanley, Alison explained that during the testing of the new system of recommendations for videos based on IT, and the time of the viewing, with the Reels grew to about 8 per cent. -10%. “So, what made us come to the conclusion is that, in this model, a new architecture was learning from data, in a way much more efficient than the generation before,” said the executive.
The differences in compared to what is going on is important: as of today, Facebook uses a system of a different recommendation to the video on the Reels, Groups, and Feeds. However, the scope for unity what seems clear-cut.
Alison explained how the Meta will be in a position to provide “recommendations, more attractive and relevant in this way.
In the meantime, a few days before they arrived in Europe, some of the accusations are new to the Metës for the collection of data by the Instagrami and Facebooku.
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