The apple of 18, Apple is cracking down applications that require the user's permission for entering in the address book to the contacts of their own, so that their applications to social't make it particularly often, to connect users with their friends, or to suggest who to follow.
The process of the new authority, with the two-step
So far, so when the application require to have access to the contacts of the user, the user had the ability to give or deny her access to one screen only. The apple of 18, Apple is introducing a process of empowerment, with the two-step.
In the first step, the user confirms if you want to share or not, your contacts with the app, as it has happened to me before. However, if the user has agreed to share with him, will be shown to a screen, the second one where you can choose if you will, to share to all of your contacts or select only the ones you want.
Control of major users
This change gives the user a flexibility to be unprecedented in the management and sharing of their personal data with their applications. They don't have to be subjected to the longer dictate the “all or nothing” to access the contacts, and to take advantage of some of the features. In the end, they will be able to choose on their own to see which contacts will be placed at the disposal of the application, while maintaining the privacy of those who do not want to include.
In this way, they maintain almost the examination of the total data, their sensitive, without being required to block access to certain applications, because of the violation of their privacy. It is a change of paradigm, which gives the user the power over their personal information.
The impact on the strategy of the growth of apps, social
A lot of applications in social, they have used the access to the contacts, as well as a strategy of economic growth in the past by asking the user to invite their friends to take part in it. For example, last year, the app for sharing photos Lapse rose to the top of the App Store thanks to a mechanism, which require the user to be invited their friends to take part in it.
Prior to this, much like the Poparazzi, and the Clubhouse, and sought access to the address book, a mechanism of economic growth, which has helped them to extend the speed and technology of their own. Amo caller ID, the application of the founder of the Zenly (i sold to a Snap), it has also gained traction by asking users to invite friends to join.
This approach, although it resulted in the adoption of prompt initial, it is not always resulted in a steady increase in the long run. The new changes introduced by Apple, it can be very challenging for applications that base their strategy on their growth and the only access to the contacts of the user.
apple 18 it makes it easier for the separation of the target to your contact
In addition to the management of new construction, iOS 18 introduces the one characteristic to another, which makes it easier for the separation of the contacts application. Now, when an app asks for access to your contacts to search and add your contacts to the cloud, you don't need to give them full access to the book to your address book.
Instead, the application will not be able to display the results for the contact, in which there is no access to, along with a button “Add” next to each contact. In this way, the user can select the contacts, in order to provide the application with one touch, simple, easy.
The response of the community
Although these differences initially, it can be seen as a limitation by some of the developers of the apps and social stakeholders, above all, to the growth, at any cost, and those who really care about your privacy and the security of the users can look forward to only them.
As he wrote of the company's security Mysk in X, the change will be “the news is sad for the application to collect data...”.
YES!! apple 18 and will let users decide which contacts an app can access. This is a sad news for the data harvesting apps such as LinkedIn.#iOS18 #WWDC #Privacy https://t.co/aeaQf8785o
— Mysk
(@mysk_co)June 10, 2024
So, this is an important step towards an ecosystem digital on ethics, which establishes the rights of the people, and the choices and informed decisions, before the acquisition of a cleaner. The applications that are able to evolve in this direction, with a focus on the quality and experience of the user and not the strategies are invasive, you will benefit from the terms of the trust and the loyalty of the users.
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