Apple is not going to be the one and only Big Tech to take a penalty for the violation of the Law of the Markets, the Digital (DMA). According to sources of Reuters, the European Commission should impose a fine on Metës to the use of the model for the “pay-or mirato”, so the use of the data for users who do not subscribe to Facebook and Instagram.
Good pay is not allowed
At the end of march, the European Commission opened a five investigations into the violations alleged to DMA. One of them has to do with the model of the “pay-or mirato” presented by the Faulty use of the data of their users for advertising purposes. Information was sought on the same subject, under the Law, for Services to the Digital.
It is well known that the Court of Justice of the European Union has banned the use of two or legal interest is lawful, and you must contract) for the collection of data for the purpose of advertising. Bugs found a way to the original, in order to respect the sentence. To deny the use of the data, it is necessary to subscribe to a subscription plan (9,99 € /month). This will delete the ads from Facebook and Instagram.
Users choose the free version of the two social networks to accept automatically the “pursuit” of their activities online, and on the basis of which appear on the advertisement. BEUC, the association of consumers and noyb have reported Shortcomings, for the breach of the GDPR. EDPB confirms the model of “Let me in or I pay for it” does not allow for a free choice.
The commission shall communicate the outcome of the investigation in August. After the Bugs are going to need to make changes to a model (virtually, of course, that requires the consent of, obviously), otherwise it runs the risk of a fine of up to ten (10) percent of the annual revenue of the global.
Discussion about this post