The seller of the famous american toy Toys ‘R’ Us recently announced that it is to stage the first is to create a video to promote while using the Sora, the model of the text in the video, HE developed by OpenAI.
In order to achieve the project's ambitious, Toys ‘R’ Us worked with the Native Foreign, a company that had access to the system at Sora, because the model is not yet available to the general public, but only for a select group of testing the alpha.
Generator of the video is that of OpenAI, is in a position to transform the requests of the language and natural to the video with a truly all-time high for 60 seconds, by creating a setting and the characters to be realistic, starting from the requirements of the plain text.
Video promotion: an immersion in the history of Toys ‘R’ Us
Camera and video promotion, presented at the Cannes Lions 2024, telling the story of the conception of the Toys ‘R’ Us-through the eyes of its founder, Charles Lazarus. Clip is almost entirely formed from IT, and tells the one For the new to uncover the magic of the company, on the city's picturesque of the american 1930s. The video peaks with the animation of the nuskës iconic Toys ‘R’ Us, Xhirafa Geoffrey, and the wake For a universe to the point and full of toys.
Realism and the accuracy of the character created by HIM
As Sora, there is still a need for some adjustments to the realism, the characters are in a video promoting, are amazingly accurate and anatomikisht. Different from the other, HE often struggle to reproduce the exact anatominë by human, Sora, is in a position to create the characters to be realistic, avoiding the distortions that are typical of the so-called “valley of the strange”.
Reaction on the social networks
The decision of the Toys ‘R’ Us’ for the use of artificial intelligence to create a video of its own promoter, has generated comments on social media. On the one hand, there are those who believe that the use of IT to produce the content to the advertising can be a threat to the creativity and hard work of the operator in the sector.
On the other hand, there are those who see IT as the future, it's inevitable to advertising and marketing. Toys ‘R’ Us also has been criticized for choosing to invest in a generator to the video of IT rather than in a movie, the truth of the term with the actors, really. This is a decision you can be as a result of the current situation of struggling financially, who is running the company.
In the last few years, Toys ‘R’ Us is faced with several challenges, including a bankruptcy in 2017, and the closing of the shops in the UK, the US and Australia in 2018. These events have been attributed to several factors, including the l, the debt, the larger the company, the lack of innovation and the competitiveness of the giants of the retail industry as well as Walmart and Amazon.
Moreover, the change in the habits of the consumer, with the children getting more and more interested in the equipment of a digital rather than playing with toys and traditional, could have contributed to the survival of a company, which is now, perhaps, he is trying to be re-opened myself this way... would it be appropriate?
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