Win a new lawyer known to the Max Schrems (the founder of the organization, noyb) to Metës. The court of Justice of the European Union ruled that the company's Menlo Park, can not use the personal information for the purposes of marketing to a target for a length of time can be. The decision was predicted by the opinion of an Advocate General to the Court at the end of the month of April.
The consequences for some of the custom
The case stems from a complaint filed in 2014, and in the hearing of the courts of the austrian, who by the year 2020. The supreme court has asked the Court of Justice of the European Union (GJEDU) is a public four subjects in year 2021. The two of them were in a case brought by the garantuesi the German's privacy, and it ended with the sentence of the Metës (a breach of the GDPR).
Today, the ECJ has issued a decision, in relation to the two other issues. The first has to do with compliance with the minimization of data, pursuant to which data may not be collected and processed without time limit, and the type of article 5, paragraph 1c of GDPR). Meta collects data of the user for the purposes of advertising, not only in Facebook but also on the websites of the outside in with a cookie, plugins, social, and pixels on the website), without anticipating a period of time, cancellation, or restriction based on the nature of the personal data.
The ECJ has ruled that a Blemish may use only a part of the minimum data on the ads to the target, even when the users receive the “follow” (as it is if you do not wish to subscribe to the social network).
The second issue has to do with the processing of sensitive data. The lawyer Schrems had declared his homosexuality during a meeting of the public in the year 2019, is streamed live and i just published it on YouTube. Drawbacks of the use of this information, even though the Schrems not to mention it's always that aspect of his life to the private profile in Facebook.
The ECJ has ruled that a Blemish may not use the following data to the vulnerable for the ads to be targeted. The supreme court will now issue its decision based on the decision of the ECJ's. A spokesperson for the company kaliforniane stated that he did not use sensitive data for the ads to be personalized
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