Once the introduced the remedies to be put in place to restore the competitiveness of the market for the delivery of applications to the Android, and the systems of payments, Google took a different “story of evil”. The U.s. department of Justice is proposing a set of tools for the legal, structural, and behavioral in order to eliminate the monopoly in the market for engines for search.
The sale of the Chrome os, Android and the Play Store?
According to the decision of 5 August, Google maintains a monopoly in two markets: the search engines and advertising text on the search engines. The judge Amit Mehta to me after i asked for the Justice Department to appoint a list of remedies to restore competition. At the end of this stage, the second of the process, and not before, in August of 2025), the company's Mountain View wants to know the remedies to be employed by the court, but, of course, that would also appeal).
The remedies proposed (PDF) the behavior and structures, and covers four areas: research, and the division of revenue generation and vizualizimin the results of the research, the acquisition of money and advertising, and the collection and use of data. The solution proposed to the point where the first one is a restriction or elimination of the arrangement, which includes Google as well as the engine's default search, the installation of the previous engine, search and share in the revenue.
Google needs to sell also, Chrome os, Android and the Play Store, as they are used in order to obtain a monopoly in the market for the research, including that which is based on the artificial intelligence generation. It is a remedy to the extreme, which it is unlikely to be accepted by the court. However, the more likely it is the termination of a contract with Apple, Mozilla and other companies who make billions of dollars in order to set Google as well as the engine the default search.
Related to the generation and display of the results of the research, the DOJ is proposing to prohibit Google to sign the contract, which hinder the access of competitors to the content of the web pages. Moreover, the publisher should be able to choose if the content could be used to train the models, or to appear in the results of searching for IT.
Related to the collection and use of data for the solution of the proposed action is to provide an API to access the data, sources, indexes, and the models are used from Google Search. In the end, the solution to make money and marketing is a ristrukturoni products for your advertising or a share of the supply of advertising from the search results.
The DOJ suggests a number of measures in order to prevent Google to find a solution to maintain a monopoly of it, or to adopt the tactics revenge against a competitor.
Discussion about this post