Although later than expected, the European Commission imposed fines on Meta, with the 797.72 million to combat the competition, through to the conclusion of the strait between Facebook and the Facebook Marketplace. The company's Menlo Park, obviously objected to the decision and announced he would appeal.
Sanctions, after three years of investigation,
The European commission had opened investigations on 4 June, July 2021, while the statement of objections was sent to Metës on December 19, 2022. Therefore, the final decision came after more than three years ago. The company kaliforniane occupies a dominant position in the european market for the networks, social, personal, and in the markets of the national ads displayed in social media.
In detail, the Meta has already adopted two of the practices prohibited by section. 102 of the TFEU (Treaty on the Functioning of the European Union):
-By linking service for your content to be maintained on the web and Facebook Marketplace with a network of personal and social Facebook. This means that all of the users of Facebook are also automatically have access to the Facebook Marketplace. The competitors in the Facebook Marketplace can be damaged, because of the connection it gives the Facebook Marketplace is a considerable advantage of the distribution is that the competitors can't afford
-The establishment of a partisan of the terms and conditions for being in the business on to other service providers of the content to be classified as online advertising on the platforms Metës, especially on Facebook and Instagram. This allows the Drawbacks of the use of the data associated with the advertisement provided by the advertiser to the other, for the benefit of one of the Facebook Marketplace
The European commission has ordered the Shortcomings, to stop these practices. Taking into account the duration and severity of the violation, as well as the proceeds from the Facebook Marketplace, the company's Menlo Park, going to have to pay a fine of 797.72 of millions of euros. It can be expressed in a recent Margrethe Vestager. In their place were appointed Teresa Riberës by the president Ursula von der Leyen.
The Meta has announced that it will appeal the decision, but in the meantime, I will carry out measures for the correction of the critical issues were identified. In a post published on the official blog stated that the Facebook Marketplace is free of charge, and that the users have the freedom to choose whether to aksesojnë or not the service.
The company also says that it does not use the data of the advertising from other markets. The committee did not give any evidence that the Facebook Marketplace inhibits the competition. In fact, there are many markets which consists of the and growing up in Europe, including eBay, Leboncoin (France), Marktplaats (the Netherlands), Subito in Italy), Blocket (Sweden), and Finn.no (Norway).
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