Google has announced that it will not display on political advertising in Europe. The company's Mountain View and I do not and will not allow publication of a video to promote it on YouTube. The decision comes because of the uncertainty of regulatory driven by the new policy, which will be implemented starting in October 2025.
There is no political advertising in Europe
Google states that a citizen can have access to the information in a reliable and high-quality in the elections that are taking place all over the world. By the year 2019, has been introduced a number of measures to guarantee the maximum transparency, such as the story of who has paid for an ad, the user input may be used, and the requirements for the content, and synthetic.
According to the company's kaliforniane, the new policy, transparency, and shënjestrimin content policy “presents its own challenges to the new operations and the uncertainty of the legal to the advertisers and web platforms”. As stated earlier, in February, 2023, Google believes that the description of the advertising policy is very broad, so it is difficult to identify clearly what ads the category. Also, there are no data relevant to allow for the accurate identification of the content that is associated with each of the elections to the local, regional, or national.
For this reason, Google isn't going to feature on political advertising in Europe and in the video, promoting the political charge on YouTube. The same decision was made in France, Canada and Brazil. The company's Mountain View, will communicate the exact date in the coming months (and in any case prior to the application of the new rules).
Google says that in the absence of the information is relevant and reliable during the time of the election could lead to an increase of the news to be false (each a reference to X, it is just a coincidence, eds.), so I will try to find a solution, together with the legislature, and to the advertisers.
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