The investigation, which began more than three years ago, it is still in progress. A group of 18 former kryeministrash to send a letter to the European Commission calling for the establishment of funds for the legal, structural to put an end to the monopoly of Google in the market for advertising on the internet. It is not known when it will be closed the proceedings and a decision has been made. The company's Mountain View, is on trial in the United States, for the same reason.
Google needs to sell services
It is well known that Google offers a “stivë of technology and content”, that is, the services used by publishers and advertisers to sell and buy advertising space on web sites and through the auctions in real-time. The signatories of the letter to argue that the means are of legal structures are the only way to break the monopoly of the company, based in California, on the market and advertising of digital.
According to the 18th of former prime ministers, the dominance of Google, harms competition, and consolidates its grip on every aspect of the market. That is why they are called for the intervention of urgency by the European Commission to reduce the dependence on them to the destination. The investigation started on the 22nd of June, 2021, is still in progress.
According to the findings of the pre-released on the 14th of June, 2023, Google is abusing its position of a dominant to prevent it from the competition. A possible solution is the sale of a number of services, such as DoubleClick For Publishers, and the AdX, which is now included in the Ad Manager (as required by the us Department of Justice in the United States). Google had proposed the sale of the single to AdX.
There is currently no update on the investigation. Teresa Ribera, organized the competition, which was replaced by Margrethe Vestager, said that a decision on the sale, it was still among the options.
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