The fate of Google's hangs now in the hands of the judge Amit Mehta, after the arguments, the final were made known during the course of a trial, the historic day. The U.s. department of Justice, along with the states of the power, presented him with the evidence of their own to the final on Thursday, and put under the scrutiny of the conduct of the alleged antikonkurruese the gjigantit technology in the industry, and a search on the internet.
The reasons behind the trial
The charges on 3 may, he was focused on the behaviour of the alleged illegal for you, to Google, to market and advertising research. At Google, he worked also for the error in the conservation of some of the messages to be exchanged through the private conversations, that the Department of Justice believes that it may be crucial to the case.
The government is trying to demonstrate how Google is monopolizuar the main distribution channels in the market, the engines of the research, the prevention of and so of its rivals may appear as threatening to the psyche. This will be achieved through a contract with the manufacturer of the phones, and how it will be shfletuesve, ensuring that the role of Google as well as the engine sound of the research par excellence.
If the judge Mehta acknowledges that Google is alleged to have prevented the competition, he would consider the arguments of the government in relation to the market for advertising on the internet, as well as a further witness to the conduct antikonkurruese.
The u.s. Department of Justice, Kenneth Dintzer and compared in this case with her history, which includes Microsoft, highlighting the ability of the output to be like. But the advocate, the main Google's John Schmidtlein, he came down to this situation by insisting that Google took the market by offering a product superior to, other than Microsoft's.
Is it really Google is the only option?
A key question is whether it has the option of a steady on the advertising of Google. The answer will have an impact on your assessment of the power monopoly of the Service. While the company argues that there are a lot of options for the advertisers, the government did not agree.
Mehta showed a tendency to the arguments of the government, although it acknowledged the existence of the options available to Google. He cited Amazon as an example, but saw them advertising such as Facebook and TikTok, highlighting the differences in the behavior of the user.
Another point of discussion was the ability of Google to check the prices, which is a particular feature which is typical of the monopolistëve. States of the power, represented by the district attorneys general of 38 states and did also Google for the delay in the development of the features in the tool and its marketing SA360.
One aspect to the other main factor is the destruction of the claim to the Google document, in which the Department of Justice is considered as evidence of the achievement of the purpose of their antikonkurrues. Mehta was the policy of keeping the Google+, calling it “the missing”.
An ending that would make the story
The final decision now rests with the judge, Mehta as, Google, and the Department of Justice and are prepared for the round and the other in a battle of their own technology to the advertisements, and to set for this fall.
Discussion about this post