Jaguar has revealed new details about the scope and future of electric vehicles luxury that will debutojnë the next year. The decision to discover the range in the United States, highlights the strategic importance of this market. The director of product, Nick Glover, said that, while maintaining the feeling of it in the uk, this stage requires one to show himself to the firm globally. Market in us, by the size of it, it is probably the most important one for the brand.
Glover provided that the new models in remembrance of the names are historical to the other, by integrating the key elements of the past with a vision for the future. Director of design, Massimo Frascella, he confirmed to me after that, “the leaper” to describe the brand and will be reviewed on an updated version for the new models. The new Matrix will require to bring to the company at the center of the sector, the luxury, the power, with the luxury and ecology. Brands want to respect the tradition, but that also want to look into for the future.
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The movement of the Matrix to elektrifikimit the complete comes, after the trademarks and other luxury items is a review of strategies for them. Many other companies are, in fact, they adjust their plans in response to the demand level for the electric cars of the premium. Porsche, for example, and will continue to be able to Cayenne with the fuel beyond the year 2030. The Audi, on the other hand, it seems that it is focuses on the sources of the lot at the hybrid. Mercedes-Benz, on the other hand, it has extended the life cycle of some of the models, the hybrid plug-in because of the water slowly.
JLR, the parent company of the Matrix, there is also grown its investment in the elektrifikim 15 billion to 18 billion pounds. Jaguar asks for to develop the flexible, for Land Rover, providing an optimal market for consumers to be cautious in regards to electric vehicles. A new attempt to bypass the kind of “lines” or other power, reaffirming the brand in the segment of luxury, respecting the is still a tradition that is distinct. What you need to do is to wait for the introduction of the next year, in order to understand if the choice of the company was in the right.
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