The court of Justice of the EU, he confirmed most of the estimates of the European Commission, but it annulled the decision by which the executive branch of the european union decided in a penalty of about 1.5 billion euros to Google+, linked in particular with the platform, in advertising from AdSense.
It does not take into account all of the circumstances relevant to the assessment of his own for the duration of the conditions of contract for which had been set for them”, says the court.
“We are pleased that the court recognized the error in the original decision and cancelled the fine. Would you consider carefully the decision to the full”, this is a comment, a spokesperson for Google. “In this case, – he adds – it has to do with a group of very little advertising that the search is only text, published in a number of as the limit of pages on the internet botuesish. In the year 2016, we have made changes to a contract of our own to remove the relevant provisions of, and even prior to the decision of the Commission”.
Google's managed as a platform for advertising AdSense in 2003, and has been developed by the service agencies of the content on the web (‘AdSense for Search’ which allows the author of the pages of the website in search engines and integrated display ads related to the questions on the internet so that users can post on the uebsajte such as this one. Thus, the publisher may receive a share of the revenue from the display of advertisements. However, the agreements that the service will be negocioheshin by Google, contain provisions that limit or stop the display of advertising on the services are competitive. Some of the companies initiated reports to the relevant authorities, antitrust, which were then to be transferred to the Commission of the european union. In addition, Microsoft, Expedia, and Deutsche Telekom.
In the investigation, antitrust, Brussels, the executive body of the EU, showed that the clauses of these can be përjashtonin services and the competitiveness of the AdSense for Search. In September 2016, Google removed or changed this clause. In march 2019, It was reported that Google had conducted three and a violation of the individual, which together amounted to a violation of the single and continuous from January 2006 to September 2016, setting a fine of 1,494,459,000 euro (130,135,475 euros, in line with the parent company Alphabet).
On the judiciary, the Antitrust of the EU, made a error in the assessment of the significance of the provisions at issue, as well as the market share of the cover from the year 2016. He did not show that the three clauses, which identifies each, amounted to an abuse of a position of the dominant and were together for a breach of one, and went on. And it is not shown that the clauses were able to convince the publisher that it would take the resources of the brokers that compete with Google, or that they were to hold your competitors to aksesonin a significant portion of the market share of the negotiation of the content.
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