The Meta has announced two new features for Facebook and Instagram in Europe. The cost of the subscription period will be reduced, and the user will see a little more of the ads to be personalized. However, it will be the vacation of advertising that can not be avoided. Thus, at the company's Menlo Park, hoping to not get a penalty for the violation of the Law of the Markets, the Digital.
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It is well known, Faulty, introduced in November, 2023 is a subscription for Facebook and Instagram, which eliminates some of the evidence-based data to users. Anyone who wants to use social networking sites without paying anything, you should receive it automatically “follow”. According to the company's kaliforniane, the choice of “the Subscription free of advertising” (also known as “Pay or consent is in accordance with the GDPR (Regulation on Data Protection), and the decision of the Court of Justice of the European Union.
Starting from today, the cost of subscriptions decreased by 9,99 at 5,99 € /month for the website and the 12,99 in-7,99 eur/month in the Android and iOS platforms. For each account, the extra it will have to pay a 4 eur/month for the website and for 5 € /month on Android and iOS, respectively, in place of a 6 and 8 euros/month).
Meta, meaning that even though the requirements of the regulators to go beyond that required by law, in the following weeks, users will be asked to choose an option with a little more of the ads to be personalized. These ads are based on the context (what the user sees (the social network), but it will be used, some personal information including age, gender, and geographical location.
However, the Drawback will increase the ads that can't be “it” for a few seconds. The company's Menlo Park, points out that the appearance of ads on a few of the custom, may reduce the earnings of a company to conduct a campaign of advertising on Facebook and Instagram.
The European commission has determined that the model is “Pay to, or mutual consent,” does not comply with the Act, to the Markets, the Digital. The outcome of the investigation will be known by march 2025.
The company kaliforniane was denoncua by BEUC, the association of the different customers, and noyb. According to the founders, Max Schrems, the Meta is an attempt to dismiss the law, and european.
Instead of having to seek the consent of, obviously, the Spot will continue to use the information of the user and the display is also the ads that can't be avoided. The board of the European Data Protection (EDPB) issued a statement on LinkedIn, to express his pleasure. The lawyer Schrems reminds me of a Committee of Protection of the Records of Ireland, has been working with the Meta from the year 2018 to circumvent the GDPR.
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