During the conference, the Meta Conversations to be held in Brazil, Mark Zuckerberg announced at the presentation of the features of the cloud-based artificial intelligence to WhatsApp Business. The goal is to simplify the creation of the ads and click-to-WhatsApp, and the generation of the response automatically to the questions (faq's) to the client.
Zuckerberg noted that the Meta doesn't want to be limited to the development of robots is based on one that are intended only to customers on its platform. The intention is also to be agents of IT, that can help the companies to talk to customers, for example by providing support, answering questions, or by facilitating buy-in.
As stated by Facebook, the vision of the Metës is not to provide an assistant to do IT, but to enable a lot of IT to be different for a variety of purposes, including the interactions of business-the customer. The idea behind it is that each and every company needs to be able to implement quickly an agent, HE should be able to communicate with clients in an effective way.
Answers are automatically HE is on the questions of the customers
The Meta is currently in the process of testing the care of the client, based on IT, which will automatically respond to the queries of the customers in relation to the catalogue, or frequently asked questions. The test is being carried out by the merchants of the chosen, India, and Singapore, whereas the expansion in Brazil is inevitable. The company is dedicated to show you clearly the messages generated by the AI, so that the customers know that they are not interacting with a representative of, a true service to the customer.
The messages are aimed at the targets in the selected thanks to HIM
WhatsApp is explore and also the use of artificial intelligence to send messages to a certain group of people, rather than to all of the customers to register to receive updates from the company. The content of the Meta, it would suggest the audience to be proper, so that you can be open to receiving the messages, as well as updates to the traditions of their own.
Meta, Strategy, and Revenue
Some of the business partners of the WhatsApp API to Metës, as well as RelianceJio's Inerakt, Tiger Global, and Fidelity's Gupshup, and Peak II, and Shopify's Wati, who are already providing some of the tools in the solution of their CRM is based on the WhatsApp. However, the Flaws provides means its free of charge, by the feed the traders who do not want to worry about buying the attachments.
A joint report from the Spot, and Bain & Co. highlights the opportunity for the escalating trade conversational with the assistant of power out of IT. In countries like India, these are tools you can transform the conversations of the customers, thus making them more multimodale, a popular and intuitive.
Even though the Meta is offering these resources are free of charge, and the main driver of revenue to the platform, WhatsApp Business is to increase the dialogue between the business and its customers. With the new artificial intelligence, Meta aims to increase the number of these interactions, thus creating new business opportunities for companies, and in order to strengthen its position in the market, the application of the message.
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